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Tuesday 15 November 2011
Android runs 52% of smartphones sold
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Samsung Asia CEO Gregory Lee with the Galaxy Note Android phone. Samsung is the world leader in smartphone sales, according to Gartner. Photograph: Beawiharta/Reuters
The smartphone market grew by 42% year-on-year in the third quarter to reach 115.2m units, with Google's Android operating system running more than half those sold, according to data from the research company Gartner.
The overall mobile market grew by just 5.6% worldwide, to 440.5m units, as smartphones grew further to hit a record 26% of the total sold.
Smartphones also continued their pattern of outselling PCs, which first happened in the fourth quarter of 2010; the gap between smartphone and PC sales is now widening steadily.
The success of Android, which powered 52.5% of handsets shipped – compared to 25.3% a year before – just three years after its launch indicates that the open platform, which allows handset makers to install it without paying a licensing fee, has been a roaring success for adoption.
The figures from Gartner suggest that 218m Android handsets have been sold since the first went on sale in the fourth quarter of 2008.
In total, more than 1bn smartphones have been sold since the first quarter of 2007, according to Gartner's figures from the past four years.
The explosion in smartphone usage has principally come from Android handsets which have seen strong sales growth, especially in China.
Yet sales in the third quarter did not accelerate as quickly in other regions, said Roberta Cozza, principal research analyst at Gartner.
"Demand for smartphones stalled in advanced markets such as Western Europe and the US as many users waited for new flagship devices featuring new versions of the key operating systems," she said. "Slowdowns also occurred in Latin America and the Middle East and Africa."
Gartner said that Samsung was the leader in smartphone sales, pegging its shipments at 24m – less than the 27.8m suggested in October by Strategy Analytics, and close to that suggested by rival research firm IDC, which put the figure at 23.6m more recently.
Apple saw its share pushed down marginally from 16.6% in the third quarter of 2010 to 15% in 2011 even though sales rose from 13.4m to 17.3m, as purchases stalled in the expectation of an improved iPhone model – which did not arrive until October, pushing those sales into the fourth quarter.
Carolina Milanesi, Gartner's smartphone analyst, said: "Brazil, Mexico, Russia and China represented 16% of Apple's third-quarter sales, confirming that the iPhone has a role to play in emerging markets."
BlackBerry maker RIM saw further erosion of its share from 15.4% a year ago to 11% as sales remained almost flat at 12.7m.
"Android benefited from more mass-market offerings, a weaker competitive environment and the lack of exciting new products on alternative operating systems such as Windows Phone 7 and RIM," said Cozza.
"Apple's iOS market share suffered from delayed purchases as consumers waited for the new iPhone. Continued pressure is impacting RIM's performance, and its smartphone share reached its lowest point so far in the US market, where it dropped to 10%."
But Gartner expects sales to grow more rapidly in the fourth quarter, as roughly 20m extra handsets are sitting in wholesale and retail channels ahead of the expected Christmas rush in sales.
"Some consumers held off upgrading in the third quarter because they were waiting for promotions on other new high-end models that were launched in the run-up to the fourth quarter holiday season," Cozza said.
"Other consumers were waiting for a rumored new iPhone and associated price cuts on older iPhone models; this affected US sales particularly."
Nokia's Symbian, which the company has said will be phased out, nevertheless sold 19.5m handsets, more than Apple achieved, but its market share halved.
Microsoft's Windows Phone platform, only launched in October 2010, shipped on just 1.7m handsets – a fall from the second quarter, when Gartner says it shipped on 1.72m devices.
Some of the fall may be due to some customers waiting for Nokia handsets to ship with Windows Phone, which has begun this month in the UK and a number of countries. US and Canadian shipments of Nokia phones with Microsoft's OS are not due to start until 2012.
http://www.guardian.co.uk/technology/2011/nov/15/android-runs-most-smatphones-sold
The overall mobile market grew by just 5.6% worldwide, to 440.5m units, as smartphones grew further to hit a record 26% of the total sold.
Smartphones also continued their pattern of outselling PCs, which first happened in the fourth quarter of 2010; the gap between smartphone and PC sales is now widening steadily.
The success of Android, which powered 52.5% of handsets shipped – compared to 25.3% a year before – just three years after its launch indicates that the open platform, which allows handset makers to install it without paying a licensing fee, has been a roaring success for adoption.
The figures from Gartner suggest that 218m Android handsets have been sold since the first went on sale in the fourth quarter of 2008.
In total, more than 1bn smartphones have been sold since the first quarter of 2007, according to Gartner's figures from the past four years.
The explosion in smartphone usage has principally come from Android handsets which have seen strong sales growth, especially in China.
Yet sales in the third quarter did not accelerate as quickly in other regions, said Roberta Cozza, principal research analyst at Gartner.
"Demand for smartphones stalled in advanced markets such as Western Europe and the US as many users waited for new flagship devices featuring new versions of the key operating systems," she said. "Slowdowns also occurred in Latin America and the Middle East and Africa."
Gartner said that Samsung was the leader in smartphone sales, pegging its shipments at 24m – less than the 27.8m suggested in October by Strategy Analytics, and close to that suggested by rival research firm IDC, which put the figure at 23.6m more recently.
Apple saw its share pushed down marginally from 16.6% in the third quarter of 2010 to 15% in 2011 even though sales rose from 13.4m to 17.3m, as purchases stalled in the expectation of an improved iPhone model – which did not arrive until October, pushing those sales into the fourth quarter.
Carolina Milanesi, Gartner's smartphone analyst, said: "Brazil, Mexico, Russia and China represented 16% of Apple's third-quarter sales, confirming that the iPhone has a role to play in emerging markets."BlackBerry maker RIM saw further erosion of its share from 15.4% a year ago to 11% as sales remained almost flat at 12.7m.
"Android benefited from more mass-market offerings, a weaker competitive environment and the lack of exciting new products on alternative operating systems such as Windows Phone 7 and RIM," said Cozza.
"Apple's iOS market share suffered from delayed purchases as consumers waited for the new iPhone. Continued pressure is impacting RIM's performance, and its smartphone share reached its lowest point so far in the US market, where it dropped to 10%."
But Gartner expects sales to grow more rapidly in the fourth quarter, as roughly 20m extra handsets are sitting in wholesale and retail channels ahead of the expected Christmas rush in sales."Some consumers held off upgrading in the third quarter because they were waiting for promotions on other new high-end models that were launched in the run-up to the fourth quarter holiday season," Cozza said.
"Other consumers were waiting for a rumored new iPhone and associated price cuts on older iPhone models; this affected US sales particularly."
Nokia's Symbian, which the company has said will be phased out, nevertheless sold 19.5m handsets, more than Apple achieved, but its market share halved.
Microsoft's Windows Phone platform, only launched in October 2010, shipped on just 1.7m handsets – a fall from the second quarter, when Gartner says it shipped on 1.72m devices.
Some of the fall may be due to some customers waiting for Nokia handsets to ship with Windows Phone, which has begun this month in the UK and a number of countries. US and Canadian shipments of Nokia phones with Microsoft's OS are not due to start until 2012.
http://www.guardian.co.uk/technology/2011/nov/15/android-runs-most-smatphones-sold
This post was written by: Irfan Jam
Irfan Jam is a professional blogger, web designer and front end web developer. Follow him on Facebook
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