Apple cuts iAd buy-in to $100,000, makes other changes ~ Gadget Reviews, Product News, Electronic Gadgets

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Fat Jump Pro (By SID On)

Developer: SID On Price: $0.99 Version Reviewed: 1.2 Download: here Requirements: Compatible with iPhone, iPod touch, and iPad.Requires iOS 4.0 or later. Located in the Warsow,Poland-SID on an independent mobile application developer has announced a recent update of Fat Jump Pro for the iPhone,iPad and iPod touch.Fat Jump Pro is a fast paced vertical arcade action for the iOS devices.Using the tilt controls the player must guide the jumping,little green hero (a healthy and crispy cucumber) up a never ending series of platforms...

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Detectives’ Chase

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Ticket to Ride Pocket

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NFL Pro 2012

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Blood and Glory

Wednesday 15 February 2012

Apple cuts iAd buy-in to $100,000, makes other changes

Apple is making several changes to the terms of its iAd service in an attempt to fight share loss in the mobile advertising market. According to an Ad Age report, Apple has lowered the initial buy-in to $100,000 from $300,000, making the current rate just one-tenth of the $1 million required when the service launched. Other changes include giving developers a 70% cut of ad revenues from iAds running in their apps, up from 60%, and dropping the per-click fee for advertisers in favor of a fixed cost-per-thousand rate. Citing data from IDC, the report claims that Apple lost ground in the mobile ad market in 2011, dropping to a 15 percent share from 19 percent in 2010.

Via:iLounge