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Thursday, 2 February 2012
Ofcom says UK broadband speeds are on the rise
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In addition, 58 per cent of UK residential broadband users are now on packages over 10Mbit/s. However, the gap between the average advertised speeds and actual average download speeds continue to differ.
In September last year the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) released new guidelines stating that speed claims should be achievable by at least 10 per cent of the ISP's customer base.
Using data from Ofcom’s report, the industry average speed based on the 10 per cent availability criteria would be 6Mbit/s for services currently advertised at up to 8Mbit/s, and 14Mbit/s for services currently advertised at up to 20/24Mbit/s. In April, when the new guidelines go live, we may therefore see new speed criteria hitting the ISP advertising material.
Ofcom's report states that Virgin Media’s up to 50Mbit/s has the highest average download speed of approximately 49Mbit/s.
"While the focus invariably when talking about speed is the download speed, the Ofcom report does cover other important metrics such as upload speed, latency, DNS lookup time and jitter." said Andrew Ferguson, editor of Thinkbroadband.com.
"Interestingly the upload speed results are generally in line with the advertised figures, which reflects the technical reality that upload is less affected by distance on xDSL products."
BT Infinity has the highest upload speed of 8.8Mbit/s.
Ernest Doku, tech expert at uSwitch.com, highlighted another concern that the report doesn't really mention - the increasing gap between urban and rural areas.
"Although internet providers are investing millions of pounds in bringing the UK's broadband infrastructure into the 21st Century, the reality is that many parts of Britain, and especially rural areas, are still operating in the broadband dark ages and are digitally isolated due to sluggish speeds and patchy coverage," he said.
Back in August the Government announced the allocation of £363 million of its £530m broadband warchest, would be handed out to local councils for the improvement of broadband coverage, with rural areas such as Cumbira, Devon and Somerset topping the list for funding.
It's all part of the objective to ensure that 90 per cent of UK home and businesses are able to access 24Mbit/s broadband and every household is able to access a broadband connection of at least 2Mbit/s by 2015.
This post was written by: Irfan Jam
Irfan Jam is a professional blogger, web designer and front end web developer. Follow him on Facebook
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