These days, I rarely visit a doctor’s office or wait in a line where the people around me aren’t on their phones or iDevices playing Angry Birds or other mobile games. And of course, I myself can’t sit still for more than a minute or two without getting out my phone for entertainment, so it’s no surprise to me that we’ve become addicted to our mobile devices – sending the total number of mobile gamers soaring in the last couple of years.
A new study from Parks Associates, Online Gaming and Digital Distribution, has revealed that 135 million people play at least one hour of games per month, which is up from 56 million in 2008.
Why has gaming exploded? Well, the huge number of free gaming apps, like Tiny Tower and Dragon Vale, has enticed all those Farmville-loving casual gamers into downloading apps on their mobile devices. Game companies are no longer just selling a game – they’re selling an experience and a community, developing ongoing relationships with customers.
Mobile gaming has become much more social in the past three years, with these free-to-play games offering perks and benefits to gamers who play with friends. It is this social experience that draws people in, keeps them playing, and opens their wallets.
Not to mention, games have gotten cheaper. Gone are the days when we had to pay $40+ for a computer or a console game. Now we can spend less than a dollar for instant gratification. In fact, almost all of the top 25 paid iOS and Android games are priced at $0.99.
Back in 2008, only 7 percent of gamers downloaded games onto their phones. Today that number has more than doubled, and 18 percent of all gamers (defined as those who play games for an hour or more each month) download games on their phones. This parallels the adoption rates and increasing success of smartphones. Simply put, there are more gamers today because there are more affordable smartphone options and there’s greater smartphone availability than in 2008.
So who does the most mobile gaming? The 25-34 year olds, followed closely by the 18-24 year olds. The number drops after 35, and is significantly lower in the 55 and older range.
The tablet market, led by the iPad, has had as much of an impact as the smartphone. A staggering 71 percent of adult tablet owners and 79 percent of teen tablet owners play games on their devices.
According to the study, this is only the beginning. Thanks to low prices and the availability of instant in-app purchases without needing to create new accounts, or access credit cards, we’re paying more than ever for games. Some casual gamers are paying as much per month as their console-loving counterparts pay for console games.
Mobile gaming is a lucrative market, inspiring developers to create games oriented at that untapped group of casual players. It’s games like Angry Birds and Words with Friends that have hordes of non-gamers picking up their devices and turning into gaming addicts, a trend that will continue as long as tablet and smartphone adoption continues to grow.
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