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The iPad may be the proponent of environmentally friendly change for the corporate world, according to recent findings by Investment bank Morgan Stanley. It seems that the use of tablets, particularly Apple’s iPad, is having a negative (or positive, depending on which side of the fence you sit on) affect on the amount of on-paper printing companies do.
Where once you would print out a manual for referencing during a project or a series of documents for a meeting, or even brochures for use during in-person sales calls, now the iPad is a trusted companion. And why not? The screen is not that much smaller than a printed page, can be in full color at no additional cost and has plenty of battery life to get you through a full work-day. Plus, the information is never out of date, large documents with hundreds of pages don’t need to be stored and lugged around and can be searched with ease using integrated tools.
When Morgan Stanley conducted their research, they asked 700 tablet users about their use of the devices as it related to printing habits. As it turns out, 46 percent of those surveyed said that they printed less while 13 percent indicating that they printed 16 percent less after owning a tablet. While the numbers may sound a little hard to quantify the results are clear: less paper is being used. Other questions asked showed that those using their tablets and printing less were pleased and saw this benefit as a real reason to use their mobile devices.
This won’t be good news for everybody of course. Printer manufacturers are going to have to find a way to evolve if they want to stay relevant (and afloat) –not to mention the impact this movement will have on the pulp and paper mill industry.
I’m one of those converts myself. Before I sat down to write this post I was working on software configuration for an unfamiliar system –and instead of printing the manual or trying to flip back and forth between windows on my computer, I loaded up the documentation on my iPad 2 for easy reference.
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