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Friday, 3 February 2012
Brandwatch buzzing for Super Bowl XLVI Twitter hype
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But hows about seeing how well brands are performing by seeing little cartoon worms (complete with gridiron helmets) popping out of their holes? We know - awesome, right?
And that's exactly what social media monitoring company Brandwatch is offering for Super Bowl XLVI with its live data visualisation of the Twitter buzz surrounding the big match's advertisers.
Each worm on the constantly updating website represents a different brand and, every time they pop up, it means that someone has mentioned the brand's campaign on the micro-blogging platform. It even deciphers which tweets are positive, which are neutral and which are negative. The worm in possession of the football tells you which brand is creating the most hype.
Already there has been over 2 million tweets, with Volkswagen leading the way thanks to its Star Wars dogs ad teaser. For each brand you can also see their performance over the last 28 days and an estimate on just how much money they have spent on their campaigns.
If you fancy getting involved and tweeting about the Super Bowl, add #bwcheerleader to your tweet and you'll unleash a hidden cheerleader onto the site as well. Marvellous.
Via:Pocket-lint
This post was written by: Irfan Jam
Irfan Jam is a professional blogger, web designer and front end web developer. Follow him on Facebook
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