Forget your Sensia 200D music system or your Griffin ‘Twenty’ Airport Express Amp, as it’s the notion of ‘amplified reality’ that is taking center-stage at this year’s CES in Las Vegas. This new concept that has effectively been born through interacting physical toys with mobile devices through dedicated apps has been developed by the robotic and digital toymakers, WowWee, which announced the launch of six new toys at CES called AppGear.
The AppGear line is extending the idea of connecting traditional children’s toys with apps and, in doing so, creating an ‘amplified reality’ by blending ‘actual’ toys with a virtual world.
Referring to WowWee as being an ‘innovative’ company, Carol Mangis, Associate Editor of Electronics, spoke of the AppGear line from the CES, on a
Consumer Reports video. Talking about the trend of augmented reality, Carol Mangis said on the Consumer Reports video (below), that we are starting to see, “More and more of these toys come out.”
Part of the attraction of the App Gear toys are their price tags, which, unlike many children’s toys, are affordable. The AppGear line ranges from just $9.99 – $19.99, a snippet of the cost of many new innovative children’s toys on the market, as Carol Mangis reiterates on the Consumer Reports video, “These toys will be quite a hit because they are not that expensive.”
According to Venture Beat, the
goal of WowWee’s new toys is to ‘get beyond the gimmick and make the toys true parts of the games’, which, in retailing at such comparatively low prices, look set to “give retailers a piece of the app pie.”
Although I don’t know about other parents, but I seem to spend my life at the moment trying to keep my children’s hands off my iPhone! It cannot be ignored that in working with all iOS and Android mobile devices, the $9.99 – $19.99 price range for the AppGear line, could be considered as a ‘false economy’, as how economical would letting your child play with his or her new AppGear toy on your iPhone be, only to find your iPhone has be damaged by your child’s fervent display of enthusiasm towards their new iOS and Andriod compatible toy – Or worse still, lost!
Via:Padgadget
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