Christmas 2011 Showed Significant Sales Boost for iOS Developers ~ Gadget Reviews, Product News, Electronic Gadgets

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Fat Jump Pro (By SID On)

Developer: SID On Price: $0.99 Version Reviewed: 1.2 Download: here Requirements: Compatible with iPhone, iPod touch, and iPad.Requires iOS 4.0 or later. Located in the Warsow,Poland-SID on an independent mobile application developer has announced a recent update of Fat Jump Pro for the iPhone,iPad and iPod touch.Fat Jump Pro is a fast paced vertical arcade action for the iOS devices.Using the tilt controls the player must guide the jumping,little green hero (a healthy and crispy cucumber) up a never ending series of platforms...

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Blood and Glory

Thursday 29 December 2011

Christmas 2011 Showed Significant Sales Boost for iOS Developers

Each year, iOS developers scramble to position themselves well ahead of the iTunes Connect shutdown/freeze in order to benefit from any boost in sales from the holidays. NYTimes wrote of the phenomenon this year, as explained by iOS developer Bryan Duke:

“It’s typical to see a jump on any major holiday, but Christmas is the biggest one,” Mr. Duke said. “I’m certainly hoping for a nice big Christmas bump this year.”

This boost is what drives many of the massive holiday sales as developers jockey for position before the iTunes Top 200 charts freeze for the holidays. Major companies such as Gameloft and EA get in on the action to flood the charts with their apps.

Camera+ developers TapTapTap shared their iOS app sales numbers with us again this year which shows the effect in dramatic fashion:

TapTapTap's app sales figures for Christmas week

TapTapTap's Camera+ [App Store] application had been floating around the ranks 4-8 and settled at position #8 in the Top 200 list during the holiday freeze. Their average sales had been around 18,000 sales in the days prior to the holidays, but shot up to a peak of 73,808 sales on Christmas day. The graph above also includes sale figures for Faces and Voices 2, though the vast majority of sales were for Camera+. At a $0.99 sales price that means $51,665 in revenue for the company on the Christmas day alone after Apple's 30% cut.

The increase in sales is reflective of more iOS device activations and the gifting of iTunes Gift cards for the holidays. As shown in the graph, this sales boost does sustain for some time after the holidays.

via : Macrumors